This project was a part of a competition to develop an identity for the website of Luoghi del contemporaneo. It is a website which gathers all the museums, showrooms and public places which display contemporary art in Italy.
The brief put its emphasis on the logo being identifiable, contemporary, institutional, applicable and representing the contemporary Italian feel. I’ve used the acronym of the initials of the website’s name (LDC) in order to make the logo more memorable and easy to relate to.
All the lettering of the acronym is created by the combination of the speedy movement of the letter c.