Luoghi del Contemporaneo
This project was a part of a competition to develop an identity for the website of Luoghi del contemporaneo. It is a website which gathers all the museums, showrooms and public places which display contemporary art in Italy.
The brief put its emphasis on the logo being identifiable, contemporary, institutional, applicable and representing the contemporary Italian feel. I’ve used the acronym of the initials of the website’s name (LDC) in order to make the logo more memorable and easy to relate to.
All the lettering of the acronym is created by the combination of the speedy movement of the letter c.
This represents the contemporary world and futurism which is a primarily Italian contemporary movement celebrating concepts of the future, including movement, speed, technology etc. Each letter keeps its identifiable serif in order to simplify brand recognition.
The full name is still a part of the full version of the logo – using a typeface with unique and memorable attributes, while the acronym allows for more flexibility on different applications.
The color palette combines calm institutional colors as well as more electric colors for different target audiences in publications and advertisements.